Each individual type in the product mix is known as a product line. Taken right from General Mills Canada website and how they organize their brands for consumer friendliness, their product mix includes: baking products, cereals, dough/pastries, fruit, ice cream, meals, organic/natural, pasta, pizza, snacks, soup, vegetables, and yogurt. When these brands are organized into different categories, General Mills’ product mix is the result. Their primary brands include Cheerios, Nature Valley, Pillsbury, Green Giant, Old El Paso, Hamburger Helper, Betty Crocker and Yoplait (General Mills Canada). General Mills is a company that has many brands in the food industry, however, they are more famously known for their individual brands.
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